BILSTEIN, Official Shock of NORRA
Ready to Head South for Adventure

AGUA DULCE, CALIF. The NORRA Mexican 1000 honors the past, while forging the future. Throughout offroad racing’s history, Bilstein, the Official Shock of NORRA, has been there advancing suspension technology. Bilstein quality and performance is legendary, and they have applications that cover everything from daily drivers to professional race vehicles; on, and off the road. Bilstein's monotube shocks have equipped more winning offroad cars and trucks than any other shock. Many of the historical cars and trucks competing in the Mexican 1000 are running on the same shocks that the vehicle was equipped with when new.

“We couldn’t be more proud of our Baja racing heritage or our partnership with NORRA and feel there’s no better way to spread the word about our period-correct dampers for vintage race vehicles all the way up to our latest external bypass technology. We can’t wait to attend both events this year with both factory support and our newest products on display.” Steve von Seggern, Head of Marketing, Aftermarket & Motorsports at Bilstein.


Bilstein will also be awarding a Madonna. The coveted Bilstein Madonna trophy is recognized around the world as one of the most prestigious honors a race driver can achieve. Off-road racing champions such as Ivan "Ironman" Stewart, Mark McMillin, and Mark Stahl, have all been past recipients of the Madonna. Both McMillin and Stahl have earned Madonna’s in the early days of offroad racing, and in the modern era while competing in the Mexican 1000 rally. Throughout offroad racing history, Bilstein has been there forging the future. Bilstein’s technology will transform your factory based truck or SUV into a performance offroad machine, or allow your race vehicle to outperform the competition in the toughest conditions. The technical knowledge gained over the course of 140 years is the basis of Bilstein’s success.

Icons of off road racing, and many others who seek adventure, come to the Mexican 1000 because it’s “The Happiest Race On Earth!”. It travels the entire length of the Baja Mexico peninsula with stops each night in a unique town along the way. There is no better way to enjoy racing in Baja if you love the scenery, people, food, and culture of Baja, and Bilstein is thrilled to be a part of all the fun. Go to to find out more.

"The Happiest Race On Earth!"
###   Good Vibes. Good Times!   ###


Beginning in 2010, the National Off Road Racing Association (NORRA) began promoting a rebirth of the NORRA Mexican 1000 rally. The unique off-road rally was co-created by promoter Mike Pearlman to consist of special stages (unlimited speed timed stages in the dirt) linked together by controlled speed liaison / transit sections (highway). The one-of-a-kind, once-a-year, five-day rally includes vintage off-road vehicles and motorcycles, as well as modern pre-runners, trucks, buggies, UTVs, bikes and desert Rally Raid cars.

Pearlman’s late father Ed and others established the first running of the NORRA Mexican 1000 off-road rally in November of 1967, which eventually became internationally recognized and evolved into the Baja 1000 in the mid-1970's.

NORRA enjoys corporate partnerships with Yokohama Tire, Method Race Wheels, South Point Hotel & Casino, Bilstein Shock Absorbers, STEEL-IT, Multitool USA, Satélite del Norte, Biltwell, Cervecería Transpeninsular, PCI Race Radios, Schampa, Optima Batteries, K&N, Horsepower Ranch, Jimmy Lewis, RMS, Baja Bush Pilots, The Fab School, Mag7 Pits, the Off-Road Motorsports Hall of Fame (ORMHOF), B3KREATIV, and many more.